The Effect of Perceived Quality, Brand Experience and Perceived Risk on the Repurchase Intention of McDonald's Products in Kediri City

This study aims to determine how the influence of perceived quality, brand experience and repurchase intention on repurchase interest in McDonald's products in Kediri City, which is ranked the second most popular fast food restaurant in Indonesia. McDonald's is also one of the pioneers of fast food...

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Podrobná bibliografie

Hlavní autoři:	Maratus Della Fadhila, Kartika Anggraeni Sudiono Putri
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Program Studi Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Lambung Mangkurat, Banjarmasin 2024-08-01
Edice:	Journal of Economics Education and Entrepreneurship
Témata:	perceived quality brand experience perceived risk repurchase intention
On-line přístup:	https://ppjp.ulm.ac.id/journals/index.php/jee/article/view/12156
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!