The Impact of Balanced Scorecard on Customer relationship management performance: Evidence from Egypt

Purpose – This paper aims at analyzing the impact of balanced scorecard (BSC) on customer relationship management performance (CRMP).Design/methodology/approach – This paper uses secondary data of twenty-three companies listed on the Egyptian Stock Exchange market during the period 2014-2021.Finding...

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Hlavní autoři:	Nahed Saad Ahmed, Mohamed Hussien Abd El-Razeek
Médium:	Artigo
Jazyk:	Árabe
Vydáno:	Damietta University, Faculty of Commerce 2023-07-01
Edice:	المجلة العلمية للدراسات والبحوث المالية والتجارية
Témata:	Balanced scorecard customer relationship management performance internal business perspective customer perspective learning development perspective and financial perspective
On-line přístup:	https://cfdj.journals.ekb.eg/article_288977_77717abcd5e1f852f18d579bc0b62c77.pdf
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