The Impact of Digital Marketing, Halal Labels, Product Quality, and Price on Consumer Satisfaction in the Halal Industry: A Study on Shopee and TikTok Shop Tanya ChatGPT
This study aims to examine the impact of digital marketing, halal labeling, product quality, and price on customer satisfaction in the halal industry sector, especially on e-commerce platforms such as Shopee and TikTok Shop. By utilizing the Theory of Planned Behavior (TPB) approach, this study exp...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-07-01
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| Serie: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Soggetti: | |
| Accesso online: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7246 |
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