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Driving Service Stickiness in the AI Subscription Economy: The Roles of Algorithmic Curation, Technological Fluidity, and Cognitive Efficiency

This study examines the psychological mechanisms underlying service stickiness during the mature phase of the AI subscription economy, with particular attention to the paradox of subscription fatigue. To enhance conceptual clarity, AI-driven stimuli—specifically Algorithmic Curation and Technologica...

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Uloženo v:
Hlavní autoři: Bokyung Kim, Joonyong Park
Médium: Artigo
Jazyk:Inglês
Vydáno: MDPI AG 2026-01-01
Edice:Journal of Theoretical and Applied Electronic Commerce Research
Témata:
AI subscription economy
service stickiness
cognitive efficiency
serendipity
The Frictionless Trap
subscription fatigue
On-line přístup:https://www.mdpi.com/0718-1876/21/1/30
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