Subscription-based business models in the context of tech firms: theory and applications
Purpose – This study analyzes how tech firms can implement the modern wave of subscription-based business model (SBBM), including value proposition, value creation, value capture and performance. In fact, these elements push tech firms to move from traditional to SBBMs. Design/methodology/approach –...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Emerald Publishing
2024-07-01
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| Schriftenreihe: | International Journal of Industrial Engineering and Operations Management |
| Schlagworte: | |
| Online-Zugang: | https://www.emerald.com/insight/content/doi/10.1108/IJIEOM-06-2023-0054/full/pdf |
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