AI in Service Industries: Effects on Customer Satisfaction, Mediated by Service Quality, and Moderated by Customer Trust

This study examined the application of artificial intelligence in service industries and its impact on customer satisfaction, focusing on the mediating role of service quality perception and the moderating effect of customer trust in AI. AI-driven technologies have transformed customer service by i...

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Váldodahkkit:	Azatullah Zaheer, Abdullah Sadiq, Noorulhaq Safi
Materiálatiipa:	Artigo
Giella:	Inglês
Almmustuhtton:	Kabul University 2025-07-01
Ráidu:	Journal of Social Sciences and Humanities
Fáttát:	Artificial intelligence (AI) AI-driven Customer Satisfaction Customer Trust in AI Quality Perception TAM
Liŋkkat:	https://jssh.edu.af/jssh/article/view/82
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