AI in Service Industries: Effects on Customer Satisfaction, Mediated by Service Quality, and Moderated by Customer Trust
This study examined the application of artificial intelligence in service industries and its impact on customer satisfaction, focusing on the mediating role of service quality perception and the moderating effect of customer trust in AI. AI-driven technologies have transformed customer service by i...
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| Principais autores: | , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Kabul University
2025-07-01
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| Serija: | Journal of Social Sciences and Humanities |
| Teme: | |
| Online dostop: | https://jssh.edu.af/jssh/article/view/82 |
| Oznake: |
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