Sustainable behaviors and personality moderating the status goal and purchase intention relationship of luxury brands
Luxury brands are related to two major mechanisms of social adaptation: value-expressive and social-adjustive. Researchers have established that these two functions are likely to influence customer purchase intention. Additionally, evidence suggests an interaction between sustainability beliefs and...
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| Principais autores: | , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Vilnius Gediminas Technical University
2024-05-01
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| Serija: | Journal of Business Economics and Management |
| Teme: | |
| Online dostop: | https://journals.vilniustech.lt/index.php/JBEM/article/view/21062 |
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