Measuring consumers’ dominant value perceptions to determine their purchase intention of luxury fashion consumption

AbstractThis research aims to determine the Chinese millennials’ dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige, and brand image when purchasing luxury...

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Bibliografski detalji

Glavni autori:	Tong (Tripp) Liu, Carolina Quintero Rodriguez, Wen-Chieh (Melody) Huang
Format:	Artigo
Jezik:	Inglês
Izdano:	Taylor & Francis Group 2023-12-01
Serija:	Cogent Business & Management
Teme:	luxury fashion consumers’ luxury value perceptions Chinese millennials analytic hierarchy process purchase intention consumer behaviour
Online pristup:	https://www.tandfonline.com/doi/10.1080/23311975.2023.2272374
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