Understanding the moderating role of chronotypes for online mobile gaming in-app purchase intention
In the highly dynamic and fast growing online mobile gaming industry, revenue streams are the most important for the game developers. One of the significant ways to generate revenues is to boost the in-app purchases by gamers. Using Stimulus-Organism-Response (SOR) framework, the present study model...
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| Principais autores: | , , , , |
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| Format: | Artigo |
| Sprog: | Espanhol |
| Udgivet: |
Elsevier
2024-09-01
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| Serier: | European Research on Management and Business Economics |
| Fag: | |
| Online adgang: | http://www.sciencedirect.com/science/article/pii/S2444883424000123 |
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