AI and online purchase decisions: The mediating role of attitude
Type of the article: Research Article AbstractBy altering how people evaluate information, utilize technology, and make purchasing decisions, Artificial Intelligence (AI) is transforming the way customers shop online. This study aims to examine the mediating role of attitudes toward AI in the relat...
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| 主要作者: | |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
LLC "CPC "Business Perspectives"
2025-12-01
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| 叢編: | Innovative Marketing |
| 主題: | |
| 在線閱讀: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/23504/IM_2025_04_Hoa.pdf |
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