The Effect of Product Quality and Promotion on Consumer Purchasing Decisions
This study aims to determine the effect of product quality and promotion on consumer purchasing decisions at Floris Florists in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2020-08-01
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| Schriftenreihe: | Almana: Jurnal Manajemen dan Bisnis |
| Schlagworte: | |
| Online-Zugang: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1356 |
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