Developing a Viral Marketing Model for Online Businesses Using a Mixed Method Approach
Abstract:The purpose is identifying the components and developing inner relationships between viral marketing components in online business. The research statistical population comprises of 15 individuals in three generations of X, Y and Z in the qualitative section, and 460 online customers in the...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado: |
Allameh Tabataba'i University Press
2021-08-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Assuntos: | |
| Acceso en liña: | https://ims.atu.ac.ir/article_13627_fcfc73a5b9cf5d7103381eb477300199.pdf |
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