Model of digital marketing to enhance marketing performance at Pontianak culinary MSEs
Background: Digital marketing and market entry agility play crucial roles in enhancing marketing performance, particularly for micro and small enterprises (MSEs). However, the moderating role of innovation capability in these relationships requires further investigation. Aim: This study explores th...
Gorde:
| Egile Nagusiak: | , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
AOSIS
2025-08-01
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| Saila: | The Southern African Journal of Entrepreneurship and Small Business Management |
| Gaiak: | |
| Sarrera elektronikoa: | https://sajesbm.co.za/index.php/sajesbm/article/view/1063 |
| Etiketak: |
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