A neural mechanism of preference shifting under zero price condition
In everyday life, free products have a strong appeal to us, even if we do not need them. Behavioral studies demonstrated that people have a tendency to switch their preference from preferred more expensive products to less preferable, cheaper alternatives, when the cheaper option becomes free. Howev...
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| Główni autorzy: | , , , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Frontiers Media S.A.
2016-04-01
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| Seria: | Frontiers in Human Neuroscience |
| Hasła przedmiotowe: | |
| Dostęp online: | http://journal.frontiersin.org/Journal/10.3389/fnhum.2016.00177/full |
| Etykiety: |
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