A neural mechanism of preference shifting under zero price condition
In everyday life, free products have a strong appeal to us, even if we do not need them. Behavioral studies demonstrated that people have a tendency to switch their preference from preferred more expensive products to less preferable, cheaper alternatives, when the cheaper option becomes free. Howev...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Frontiers Media S.A.
2016-04-01
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| Serier: | Frontiers in Human Neuroscience |
| Fag: | |
| Online adgang: | http://journal.frontiersin.org/Journal/10.3389/fnhum.2016.00177/full |
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