Analisis Karakteristik Kemasan Teh Angry Birds Terhadap Keputusan Pembelian Konsumen (Studi pada STIE Mahardhika Surabaya)
This study aimed to analyze the influence of the characteristics of the Angry Birds packaging (packaging size, packaging, color packaging, packaging materials) partially have a significant influence on consumer purchasing decisions (STIE Mahardhika case study in Surabaya). The analysis model used i...
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| Formato: | Artigo |
| Idioma: | Inglês |
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Universitas Nahdlatul Ulama Surabaya
2017-11-01
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| Series: | Business and Finance Journal |
| Assuntos: | |
| Acceso en liña: | https://journal2.unusa.ac.id/index.php/BFJ/article/view/461 |
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