Analisis Harga, Kualitas Produk, Citra Merek Dan Keputusan Pembelian Produk Smartphone Xiaomi
This study aims to determine the effect of price variables, product quality and brand image on purchasing decisions for Xiaomi smartphones and to find out the role of brand image as a mediating variable between price and product quality on purchasing decisions for Xiaomi smartphones. The study popul...
में बचाया:
| मुख्य लेखकों: | , |
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| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Universitas Trunojoyo Madura
2021-05-01
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| श्रृंखला: | Jurnal Pamator |
| विषय: | |
| ऑनलाइन पहुंच: | https://journal.trunojoyo.ac.id/pamator/article/view/10121 |
| टैग: |
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