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Study on the influence of customers' consumption intention in online food delivery service: Calorie label as the moderator variable.

Online food delivery (OFD) service, is a catering service model taking the Internet as the platform, where customers place orders online and enjoy offline delivery services. Customers' attention on calorie labels when ordering food online is increasing with the increased health awareness in recent y...

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Hlavní autoři: Huilin Yuan, Jue Wang
Médium: Artigo
Jazyk:Inglês
Vydáno: Public Library of Science (PLoS) 2025-01-01
Edice:PLoS ONE
On-line přístup:https://doi.org/10.1371/journal.pone.0326617
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