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Study on the influence of customers' consumption intention in online food delivery service: Calorie label as the moderator variable.

Online food delivery (OFD) service, is a catering service model taking the Internet as the platform, where customers place orders online and enjoy offline delivery services. Customers' attention on calorie labels when ordering food online is increasing with the increased health awareness in recent y...

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Detalles Bibliográficos
Autores principales: Huilin Yuan, Jue Wang
Formato: Artigo
Lenguaje:Inglês
Publicado: Public Library of Science (PLoS) 2025-01-01
Colección:PLoS ONE
Acceso en línea:https://doi.org/10.1371/journal.pone.0326617
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