Analysis of Influential Factors on Generation Z’s Impulsive Buying Behaviour in Context of E-Commerce Beauty Product Purchases

This study aims to analyze the factors that influence Generation Z’s impulsive buying behaviour in the context of purchasing beauty products through e commerce platforms. The rapid growth of digital technology and online shopping has significantly changed consumer purchasing patterns, particularly...

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Váldodahkkit:	Jason Hartono, Josephine Patricia, Valencia Tania, Roozbeh Babolian Hendijani
Materiálatiipa:	Artigo
Giella:	Inglês
Almmustuhtton:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-05-01
Ráidu:	Indonesian Interdisciplinary Journal of Sharia Economics
Fáttát:	Generation Z, Impulsive Buying Behaviour, E-commerce, Beauty Products, Online Consumer Behaviour
Liŋkkat:	https://e-journal.uac.ac.id/index.php/iijse/article/view/10107
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