Analysis of Influential Factors on Generation Z’s Impulsive Buying Behaviour in Context of E-Commerce Beauty Product Purchases

This study aims to analyze the factors that influence Generation Z’s impulsive buying behaviour in the context of purchasing beauty products through e commerce platforms. The rapid growth of digital technology and online shopping has significantly changed consumer purchasing patterns, particularly...

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Bibliografiska uppgifter

Huvudupphov:	Jason Hartono, Josephine Patricia, Valencia Tania, Roozbeh Babolian Hendijani
Materialtyp:	Artigo
Språk:	Inglês
Utgiven:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-05-01
Serie:	Indonesian Interdisciplinary Journal of Sharia Economics
Ämnen:	Generation Z, Impulsive Buying Behaviour, E-commerce, Beauty Products, Online Consumer Behaviour
Länkar:	https://e-journal.uac.ac.id/index.php/iijse/article/view/10107
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