The effect of incomplete information on the compromise effect
Most research on the compromise effect focuses on how consumers make their decisions in a complete information scenario; however, consumers generally lack sufficient information when they make purchase decisions. This research aims to explore the compromise effect with incomplete information. Three...
保存先:
| 主要な著者: | , , , |
|---|---|
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Cambridge University Press
2012-03-01
|
| シリーズ: | Judgment and Decision Making |
| 主題: | |
| オンライン･アクセス: | http://journal.sjdm.org/11/11214/jdm11214.pdf |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|