The effect of incomplete information on the compromise effect

Most research on the compromise effect focuses on how consumers make their decisions in a complete information scenario; however, consumers generally lack sufficient information when they make purchase decisions. This research aims to explore the compromise effect with incomplete information. Three...

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Podrobná bibliografie

Hlavní autoři:	Shih-Chieh Chuang, Danny Tengti Kao, Yin-Hui Cheng, Chu-An Chou
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Cambridge University Press 2012-03-01
Edice:	Judgment and Decision Making
Témata:	compromise effect incomplete information uncertainty inference no-choice.
On-line přístup:	http://journal.sjdm.org/11/11214/jdm11214.pdf
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