Advertising war: the specifics of discourse
The article considers the advertising war as a unique phenomenon in the mass communication provides a definition of an advertising war, specifics of the advertising text. Due attention is paid to verbal-visual mechanism of creation of the discourse of advertising wars, linguistic methods of deliveri...
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
|
| Rangatū: | RUDN Journal of Studies in Literature and Journalism |
| Ngā marau: | |
| Urunga tuihono: | http://journals.rudn.ru/literary-criticism/article/view/4354 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|