Advertising war: the specifics of discourse
The article considers the advertising war as a unique phenomenon in the mass communication provides a definition of an advertising war, specifics of the advertising text. Due attention is paid to verbal-visual mechanism of creation of the discourse of advertising wars, linguistic methods of deliveri...
Sparad:
| Huvudupphov: | |
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| Materialtyp: | Artigo |
| Språk: | Inglês |
| Utgiven: |
Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Serie: | RUDN Journal of Studies in Literature and Journalism |
| Ämnen: | |
| Länkar: | http://journals.rudn.ru/literary-criticism/article/view/4354 |
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