The Effect of Mobile Shopping Service Quality on Customer Satisfaction and Customer Loyalty: A Case of Bukalapak in Indonesia
Bukalapak's position as the fifth-ranked e-commerce platform suggests a decrease in the number of visitors, which may be attributed to factors such as customer satisfaction. To address this, it is crucial to focus on mobile shopping service quality, customer satisfaction, and customer loyalty to re...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
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Universitas Islam Negeri Raden Mas Said Surakarta
2024-04-01
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| Schriftenreihe: | Shirkah |
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| Online-Zugang: | https://shirkah.or.id/new-ojs/index.php/home/article/view/653 |
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