Fan Loyalty and Price Elasticity in Sport: Insights from Major League Baseball’s Post-Pandemic Recovery
The COVID-19 pandemic disrupted traditional patterns of sport consumption, raising questions about whether fans would return to stadiums and how sensitive they would be to ticket prices in the recovery period. This study reconceptualizes ticket price elasticity as a market-based indicator of fan loy...
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| Principais autores: | , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
MDPI AG
2025-11-01
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| Serija: | Analytics |
| Teme: | |
| Online dostop: | https://www.mdpi.com/2813-2203/4/4/34 |
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