Winning Back Attendance: Effects of Winning Performance, Online Search, and the MLB Rule Changes for More Dynamic Games
As Major League Baseball (MLB)’s continuous decline in popularity has caused its game attendance to drop gradually, the league makes a desperate attempt such as game rule changes to remain relevant. Along with the introduction of new rules to make games more dynamic such as the pitch clock, bigger b...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Korean Marketing Association
2023-10-01
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| Schriftenreihe: | Asia Marketing Journal |
| Schlagworte: | |
| Online-Zugang: | https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1616&context=journal |
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