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The Impact of AI Guide Language Strategies on Museum Visitor Experience: The Mediating Role of Psychological Distance in the Arousal–Topic Fit Effect

AI digital human tour guides are increasingly used in museums, yet current designs prioritize technological features over content adaptability, neglecting the psychological underpinnings of effective communication. This study examines how language arousal (high vs. low) influences visitor satisfacti...

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Principais autores: Tiansheng Xia, Yujiao Wu, Aopeng Qiu, Ziyu Liu, Meng Fan
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2025-11-01
coleção:Behavioral Sciences
Assuntos:
AI digital guide
language awareness
psychological distance
emotional resonance
museum experience
Acesso em linha:https://www.mdpi.com/2076-328X/15/11/1569
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