The Impact of AI Guide Language Strategies on Museum Visitor Experience: The Mediating Role of Psychological Distance in the Arousal–Topic Fit Effect

AI digital human tour guides are increasingly used in museums, yet current designs prioritize technological features over content adaptability, neglecting the psychological underpinnings of effective communication. This study examines how language arousal (high vs. low) influences visitor satisfacti...

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Bibliographic Details

Main Authors:	Tiansheng Xia, Yujiao Wu, Aopeng Qiu, Ziyu Liu, Meng Fan
Format:	Artigo
Language:	Inglês
Published:	MDPI AG 2025-11-01
Series:	Behavioral Sciences
Subjects:	AI digital guide language awareness psychological distance emotional resonance museum experience
Online Access:	https://www.mdpi.com/2076-328X/15/11/1569
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