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The effect of mental accounting in the luxury market: prepared and unprepared consumers

IntroductionSocial networking sites (SNSs) are increasingly influencing consumer behavior and attitudes toward luxury consumption by fostering social comparison and perceived inequality.MethodsWe conducted a survey with 320 U.S.-based participants through Amazon Mechanical Turk. Measures included SN...

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Principais autores: Dong Hyun Son, Dongwoo Ko, Ji-yeon Lee
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2025-06-01
coleção:Frontiers in Psychology
Assuntos:
mental accounting
luxury attitude
subjective inequality
SNS usage
process model
Acesso em linha:https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1554350/full
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