An Empirical Study on the Impact of E-Commerce Live Features on Consumers’ Purchase Intention: From the Perspective of Flow Experience and Social Presence

The COVID-19 pandemic and the continuous advancement of live e-commerce technology pushed the swift growth of live e-commerce in China. Based on the S–O–R theoretical framework, this study investigates the impact of live broadcast characteristics on consumers’ social presence and flow experience, al...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Haijian Wang, Jianyi Ding, Umair Akram, Xialei Yue, Yitao Chen
Formato:	Artigo
Idioma:	Inglês
Publicado em:	MDPI AG 2021-08-01
coleção:	Information
Assuntos:	flow experience social presence involvement purchase intention
Acesso em linha:	https://www.mdpi.com/2078-2489/12/8/324
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!