An Empirical Study on the Impact of E-Commerce Live Features on Consumers’ Purchase Intention: From the Perspective of Flow Experience and Social Presence
The COVID-19 pandemic and the continuous advancement of live e-commerce technology pushed the swift growth of live e-commerce in China. Based on the S–O–R theoretical framework, this study investigates the impact of live broadcast characteristics on consumers’ social presence and flow experience, al...
Gardado en:
| Principais autores: | , , , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
MDPI AG
2021-08-01
|
| Series: | Information |
| Assuntos: | |
| Acceso en liña: | https://www.mdpi.com/2078-2489/12/8/324 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|