Dataset on social and behavioral factors influencing social commerce adoption among Gen Z university students in VietnamMendeley Data

The dataset examines factors influencing social commerce adoption among Vietnamese Generation Z university students, focusing on technology perceptions, social participation, and trust in platform in shaping purchase intention and actual usage behavior. A structured questionnaire, based on the Techn...

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Autori principali:	Cheng-Kun Wang, Chieh-Yu Lin, Bao Han Le
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Elsevier 2026-04-01
Serie:	Data in Brief
Soggetti:	Perceived ease of use Perceived usefulness Familiarity with social commerce Social participant Trust in platform Intention to buy
Accesso online:	http://www.sciencedirect.com/science/article/pii/S235234092600082X
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