Dataset on social and behavioral factors influencing social commerce adoption among Gen Z university students in VietnamMendeley Data
The dataset examines factors influencing social commerce adoption among Vietnamese Generation Z university students, focusing on technology perceptions, social participation, and trust in platform in shaping purchase intention and actual usage behavior. A structured questionnaire, based on the Techn...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Elsevier
2026-04-01
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| Seri Bilgileri: | Data in Brief |
| Konular: | |
| Online Erişim: | http://www.sciencedirect.com/science/article/pii/S235234092600082X |
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