Self-translation for tapping into affinity with Chineseness: The case of a badminton athlete
This study aims to investigate how Viktor Axelsen, one of the world's most renowned badminton players, employs self-translation via Instagram to forge a stronger bond and affinity with the Chinese-speaking audience. We use ambient affiliation and appraisal frameworks to analyse the athlete's communi...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Elsevier
2025-01-01
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| Collection: | Social Sciences and Humanities Open |
| Sujets: | |
| Accès en ligne: | http://www.sciencedirect.com/science/article/pii/S2590291125007454 |
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