Self-translation for tapping into affinity with Chineseness: The case of a badminton athlete
This study aims to investigate how Viktor Axelsen, one of the world's most renowned badminton players, employs self-translation via Instagram to forge a stronger bond and affinity with the Chinese-speaking audience. We use ambient affiliation and appraisal frameworks to analyse the athlete's communi...
I tiakina i:
| Ngā kaituhi matua: | , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Elsevier
2025-01-01
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| Rangatū: | Social Sciences and Humanities Open |
| Ngā marau: | |
| Urunga tuihono: | http://www.sciencedirect.com/science/article/pii/S2590291125007454 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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