The advertising of financial products in the press
Although experts on advertising and the discourse of advertising have traditionally presented a series of features common to all adverts, the incidence of these features depends on a number of factors, including the type of product being promoted, the market being addressed and the media used. This...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Asociación Europea de Lenguas para Fines Específicos
2007-01-01
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| Schriftenreihe: | Ibérica |
| Schlagworte: | |
| Online-Zugang: | https://revistaiberica.org/index.php/iberica/article/view/427 |
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