Evaluating the impact of storytelling elements on social media stakeholder engagement: an AI-driven approach

As social media continues to grow, understanding the impact of storytelling on stakeholder engagement becomes increasingly important for policymakers and organizations who wish to influence policymaking. While prior research has explored narrative strategies in advertising and branding, researchers...

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Hlavní autoři:	Harold Boeck, Benoit Bourguignon, Seyed Habib Hosseini Saravani, Maryam Bahra
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Cambridge University Press 2025-01-01
Edice:	Data & Policy
Témata:	Natural language processing (NLP) narrative transportation policymaking storytelling stakeholder engagement
On-line přístup:	https://www.cambridge.org/core/product/identifier/S2632324925100291/type/journal_article
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