Evaluating the impact of storytelling elements on social media stakeholder engagement: an AI-driven approach

As social media continues to grow, understanding the impact of storytelling on stakeholder engagement becomes increasingly important for policymakers and organizations who wish to influence policymaking. While prior research has explored narrative strategies in advertising and branding, researchers...

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Detalhes bibliográficos

Principais autores:	Harold Boeck, Benoit Bourguignon, Seyed Habib Hosseini Saravani, Maryam Bahra
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Cambridge University Press 2025-01-01
coleção:	Data & Policy
Assuntos:	Natural language processing (NLP) narrative transportation policymaking storytelling stakeholder engagement
Acesso em linha:	https://www.cambridge.org/core/product/identifier/S2632324925100291/type/journal_article
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