Explaining the Model of Brand Selection and Development with Emphasis on the Role of Positioning Strategy in Yek-o-Yek Food Industries Company

AbstractThis research aims to explain the pattern of brand selection and development with emphasis on the role of positioning strategy in Yek-o-Yek Food Industries Company. The research method is applicable in terms of purpose with quantitative approach. The statistical population of the research is...

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Bibliografiske detaljer

Principais autores:	Ahmad Akhlaghi, Ahmad Ahmad Askari, Abdullah Naami, Alireza Rousta
Format:	Artigo
Sprog:	Persa
Udgivet:	Research Center of Resource Management Studies and Knowledge-Based Business 2024-11-01
Serier:	رویکرد‌های نوین در مدیریت و بازاریابی
Fag:	brand development positioning strategy brand performance brand positioning marketing mix
Online adgang:	https://www.jnamm.ir/article_231943_bb01f077e990b0d6ffae2d2deae187b1.pdf
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