The relationship sales process in VUCA times – theoretical aspects (Part 1)
Research objectives and hypothesis/research questions In every enterprise, it is increasingly said that acquiring a new customer is several times more expensive than retaining an existing one. This more or less means that building relationships with customers is often much more important than sales....
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Military University of Technology, Warsaw
2024-09-01
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| coleção: | Nowoczesne Systemy Zarządzania |
| Assuntos: | |
| Acesso em linha: | https://nsz.wat.edu.pl/The-relationship-sales-process-in-VUCA-times-theoretical-aspects-Part-1-,203234,0,2.html |
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