Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists

Facebook pages of cosmetic products have substantially grown among millennial consumers. This study aims to explore the motivational factors that affect different types of millennial followers’ engagement, including followers on Facebook pages of cosmetic products, and examine different types of mil...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Warinrampai Rungruangjit, Thitinan Chankoson, Kitti Charoenpornpanichkul
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	MDPI AG 2023-03-01
Sarja:	Behavioral Sciences
Aiheet:	brand community branded Facebook pages followers’ engagement millennial consumers oppositional brand referral positive brand referral
Linkit:	https://www.mdpi.com/2076-328X/13/3/270
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!