The Greenwashing Paradox: Signal Degradation and the Rise of Heuristic Substitution
The increasing number of sustainability claims may reduce the perceived reliability of formal eco-labels, creating an environment in which greenwashing can erode institutional trust. This study explores how consumers navigate significant information asymmetry when standardized environmental signals...
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| Huvudupphov: | , , , |
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| Materialtyp: | Artigo |
| Språk: | Inglês |
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MDPI AG
2026-05-01
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| Serie: | Administrative Sciences |
| Ämnen: | |
| Länkar: | https://www.mdpi.com/2076-3387/16/5/223 |
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