The Greenwashing Paradox: Signal Degradation and the Rise of Heuristic Substitution
The increasing number of sustainability claims may reduce the perceived reliability of formal eco-labels, creating an environment in which greenwashing can erode institutional trust. This study explores how consumers navigate significant information asymmetry when standardized environmental signals...
Gardado en:
| Principais autores: | , , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
MDPI AG
2026-05-01
|
| Series: | Administrative Sciences |
| Assuntos: | |
| Acceso en liña: | https://www.mdpi.com/2076-3387/16/5/223 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|