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The impact of predictive and prescriptive big data analytics on sustainable product development through technological innovation in manufacturing SMEs

This research investigates the influence of prescriptive (PRBDA) and predictive big data analytics (PBDA) on sustainable product development performance (SPDP) among manufacturing SMEs, with technological innovation (TI) serving as a mediator. Grounded in Information Technology (IT) and Dynamic Capa...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Naga Bharadwaj Bhavikatta
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Taylor & Francis Group 2026-12-01
Cyfres:Production and Manufacturing Research: An Open Access Journal
Pynciau:
Mynediad Ar-lein:https://www.tandfonline.com/doi/10.1080/21693277.2026.2618335
Tagiau: Ychwanegu Tag
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