The impact of predictive and prescriptive big data analytics on sustainable product development through technological innovation in manufacturing SMEs
This research investigates the influence of prescriptive (PRBDA) and predictive big data analytics (PBDA) on sustainable product development performance (SPDP) among manufacturing SMEs, with technological innovation (TI) serving as a mediator. Grounded in Information Technology (IT) and Dynamic Capa...
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| Glavni autor: | |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Taylor & Francis Group
2026-12-01
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| Serija: | Production and Manufacturing Research: An Open Access Journal |
| Teme: | |
| Online pristup: | https://www.tandfonline.com/doi/10.1080/21693277.2026.2618335 |
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