The engagement of literary influencers with their followers on Instagram- Bookstagrammers’ content and strategy
Influencer marketing has emerged as an effective way for brands to connect with consumers through social media influencers. Although this form of marketing has led to increased interest from researchers in recent years, relatively little is known about the content and engagement strategy of influen...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidad de Alicante
2024-01-01
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| Series: | Revista Mediterránea de Comunicación |
| Assuntos: | |
| Acceso en liña: | https://www.mediterranea-comunicacion.org/article/view/24251 |
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