Public perceptions of television and online political advertising
For decades, television has dominated political advertising, but that is changing due to the rise of advertising online and on social and digital media. How do people view online political advertising and how does this compare to their views of television advertising? To address these questions, we...
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| Auteurs principaux: | , , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
SAGE Publishing
2024-06-01
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| Collection: | Research & Politics |
| Accès en ligne: | https://doi.org/10.1177/20531680241263766 |
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